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Wix Stores review

Building without html knowledge

Wix Stores is an eCommere website builder that makes it easy to create and manage an online store. In this review we take a closer look at the functionalities and the pros and cons of Wix Stores. We hope that you can make a good estimate of whether Wix fits your plans, or whether other webshop builders are a better choice.

In any case, what we can already share is that Wix is ​​very easy to use!

wix review logo
  • Pricing Wix 90% 90%
  • Webshop builder 70% 70%
  • Functionalities 75% 75%
  • Dropshipping 60% 60%
  • Clicks & bricks 50% 50%
  • Marketing 80% 80%


wix voorbeeld


  • Wix is ​​known worldwide as a website builder. You can also create an online store with the Wix Stores app.
  • Wix Stores is a suitable choice for people with no experience who are looking for a simple and sleek webshop. For the drag and drop builder. Absolutely no technical knowledge is required to create an online store with Wix.
  • There is something to criticize about customer service at Wix. However, this now applies to almost all global software companies. You should not assume that you can call immediately if something small goes wrong.

About Wix Stores …is it easy to create an online store with Wix?

Wix is ​​a well-known site builder with which you can also create webshops. From the start of your webshop, you work with ready-made templates where you can drag elements in or out yourself. This allows you to quickly fill a webshop and online quite quickly.

Wix is ​​an Israeli company founded in 2006. Since then, the company has grown into arguably the largest site builder in the world. With various offices in 10 countries, they now also have a nice network of local support. The Netherlands is not (yet) one of them.

Wix in data

  • Wix claims to be active in more than 190 countries and has more than 180 million users worldwide.[1]About us,
  • Every month, Wix gains 2 million new customers, that's about 65,000 a day![2]6 facts about Wix,
  • The number of Wix Webshops grew from 400,000 to 600,000 in 2020.[3]Looking Back on 2020: The Year of eCommerce,

Wix Pricing

At Wix Stores you can choose from three different webshop packages. Business Basic is already sufficient for a simple webshop in your home market.

PakketKosten p/m
Business Basic$23
Business Unlimited$27
Business VIP$49

Credit/Debit Card with Wix Payments

The fee differs per region as follows:
  • EU Countries: 1.9% of the transaction amount + 0.30 EUR
  • Switzerland: 2.3% of the transaction amount + 0.30 CHF
  • United Kingdom: 2.1% of the transaction amount + 0.20 GBP
  • USA: 2.9% of the transaction amount + 0.30 USD
  • Canada: 2.9% of the transaction amount + 0.30 CAD
  1. With Wix Stores you can create an online store for free. If you are going to turn on certain functionalities (such as payments), you must choose a monthly subscription.

Wix Business Basic €17

If you have created a webshop and you want to put it online, you will quickly arrive at Business Basic. For $17, Wix offers:

  • Process online payments through Wix Payments.
  • Set up subscriptions and recurring payments
  • The possibility to create customer accounts
  • A personal domain name
  • Ad-free website
  • Unlimited bandwidth and 20GB storage 20
  • 5 video hours
  • 24/7 customer service
  • Unlimited products
  • Automated cart abandonment emails
  • Sell ​​on social media channels

Business Unlimited €25

The extra features on top of Wix's basic package are:

  • 35 GB storage total
  • 10 video hours total
  • Multiple currencies
  • Automated VAT calculations for 100 transactions p.m.
  • Sell ​​through marketplaces
  • Dropshipping up to 250 products
  • Collect up to 1000 reviews

Business VIP €35

The most expensive package from Wix is ​​many times cheaper than the more expensive packages from other webshop builders. This package will mainly be purchased if the webshop has grown to such an extent that you are reaching the limits of Business Unlimited.

  • 50 GB opslagruimte totaal
  • Onbeperkt video uren
  • Onbeperkt aantal producten
  • 3.000 beoordelingen totaal
  • Loyaliteitsprogramma door

The Business Basic package is very suitable for those who want a small webshop focused on the country where he or she comes from. At just $20 a month, Wix is ​​competitively priced compared to others.

Admin & Webshop builder

Wix is ​​a drag and drop site builder. This means that you can give elements a certain position by dragging.

The Wix webshop maker will take some getting used to in the beginning due to the many options and buttons. You can take that quite literally as shown in the image below.

EVERYTHING you see can be clicked, moved or edited! This makes Wix very easy to use on the one hand, and very difficult on the other.

Wix is ​​easy because you work from a ready-made template and still can customize everything exactly the way you want. There are many design elements to use and you can then also adjust these to your wishes. You can quickly have a webshop online.

Wix is ​​difficult because sometimes it's just nice to work within frameworks that someone with expertise has come up with. It is quite difficult for people without much website building experience to create a whole in all separate elements. This is something that can take a lot of time. With other webshop builders such as Shopify and Lightspeed you work a little more from a fixed setup. You can also adjust things there, of course, but it is less that you have to build up elements everywhere in the canvas.

Wix themes

At Wix, you choose a theme in step 1 of the process that you will build on. Choose this carefully, because with Wix it's not easy to switch themes later once you've built everything.

There is a choice of many dozens of webshop themes. These are generally a bit simplistic and tight. This is suitable for simple webshops, but templates from other webshop builders are more suitable for large webshops.

wix webshop templates

Wix support

Partly due to the commercials on television, Wix has had to deal with a wave of new users. Wix has not coped well with this growth in relation to customer service. It is something you see more often with American services that focus on Dutch users.

You should pay attention to the following points if you think support and customer service are important and want to choose the Wix Webshop Builder.

  • Wix has difficulty with personal good contact and are difficult to reach via telephone and voice support. If that is necessary for you, Wix will be a difficult partner.
  • If you want support you are assigned to the mail functionality, we would e-mail three times in quick succession (day waiting time) since the review sites have the best effects. So don't wait long and hope after one e-mail: No, a reminder will be sent out the day after.


Before you start creating the webshop, it is important to be aware of the functionalities. After all, you don't want to find out that a certain function you're looking for isn't available in Shopify while you've already finished the shop.

Payment Methods Wix

Setting up the payment methods with Wix is ​​perhaps the easiest of all ecommerce platforms. With a few clicks you have Wix payments working. 

wix paymentsSomething worth mentioning is that Wix does not refund the transaction costs if the order is returned.[4]Wix Payments Processing fees,

no refund wix

Digital products and services

Wix Stores gives you the flexibility to sell a variety of digital downloadable products (music files, ebooks, images, etc.). Subscription models can also be set up with Wix.

Selling abroad

You can set up your online store at Wix in over 180 languages ​​thanks to Wix Multilingual. You can even create local subdomains for this. All pages can then be created with local SEO.

What is really handy is that you can have the entire webshop automatically translated with Google translate. Within a minute a webshop in another language is ready. If the texts are not too advanced and contain little imagery, these are still quite good translations.

Wix also offers the option to add a currency converter so that customers can view prices in their local currency.

Wix apps

Wix has a wide range of apps. Most apps support elements that you would find in a normal site. After all, Wix is ​​primarily a site builder. Still, there are quite a few apps with which you can improve the webshop. For example, Abandoned cart recovery, apps that support email marketing, and multiorders.

Wix dropshipping

Dropshipping is very popular these days. For many people, the choice for webshop software therefore depends on how it facilitates dropshipping. Wix has various apps that allow you to turn the website into a dropshipping site. You can work with: Amazon, Etsy, Aliexpress, Alibaba and also local wholesalers in US/CA/EU/AU.

Clicks & Bricks

The options for brick and mortar retailers are limited through Wix. Only iZettle offers a possibility to import products to the store. This app is also rated pretty badly. So if you want to link a physical store to the web store, we recommend that you look further at Shopify or Lightspeed.

Webshop marketing

Wix has several dozen apps for marketing. This varies from Google shopping to an app that allows you to create beautiful pop-ups. Yet this is in stark contrast to the possibilities that you have with other platforms such as shopify. There, really specific products are developed that help you to sell more via social media, for example.

Search Engine Optimization (SEO)

Wix is ​​quite optimized for Google. However, as a webshop manager you have to do it all yourself with good content and the right signals to the search engines. Wix Seo Wiz can help you very well with that. This handy tool shows you exactly where you are doing well and where you still need to improve.

It is also nice that you can optimize the URLs of your webshop yourself. Something that is not possible with Shopify, for example.

Email Marketing

Wix has an integrated email builder. So you can easily compose and send e-mails.

email marketing wix



With Wix you can get a simple webshop live pretty quickly because everything is drag & drop. This makes it suitable for beginners and smaller to medium-sized companies. Especially if you already have experience with the Wix site builder, Wix Stores is also suitable for starting and expanding a webshop.

However, taking full advantage of the system takes quite a lot of time and energy. Because everything you see is almost customizable. So a lot is possible, but sometimes it is also just efficient to work within the framework of nicely developed templates. This is something that you may be more likely to find with other builders.

If you're considering Wix Stores, take a look at Shopify and Squarespace as well. These builders might make it a little easier to create a professional-looking webshop. You can also just try these builders for free.

If you're aiming for a very professional shop with a lot of daily sales, then we think Lightspeed or Shopify have more to offer.

We assigned the following scores to Wix:

  • Pricing Wix 90% 90%
  • Webshop builder 70% 70%
  • Functionalities 75% 75%
  • Dropshipping 60% 60%
  • Clicks & bricks 50% 50%
  • Marketing 80% 80%



About Wix


Pricing Wix


Webshop builder






Clicks & Bricks


Webshop Marketing



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