After building your webshop, it is of course important that visitors also come to your site.
Search Engine Optimization (SEO)
Shopify offers plenty of opportunities to provide pages with the necessary content. In addition, you can try to get extra traffic to your site by starting a blog. This blog functionality is built in by default.
The pages you can create are provided with fields for meta title, meta description and alt tags so that you can format them.
Shopify also has the other basics in order. A robot.txt and sitemap are automatically created and canonicals are used where necessary. If you delete a page you can create a 301 reference yourself.
Since Google nowadays takes a mobile-first approach, it is also good to look at the mobile UI. This is usually very well organized.
Although the basic SEO is good and works easily, you will find a lot of comments online that the system does not go far enough to really get the most out of it. For example, it is not possible to adjust the URL structure of your webshop. Shopify is structured in such a way that products are always processed in a subfolder that is fixed: https//:webshopnaam.com/products/productname.
Another drawback often mentioned online is that the system is inadequate in highly competitive markets. You can think of limited schema markup options or insufficient access to, for example, sitemaps and the robots.txt. The blog cannot measure up to all the functionalities of WordPress either. And using WordPress within your Shopify webshop does not work ideal.
Yet the Shopify platform has the Search Engine Optimization in good order in the basics and you can get started if you don't have to compete directly with the Bol.com's or Zalando's of this world. A lot of basic SEO things are arranged for you in the background so you don't have to worry about this too much. If certain functionalities eventually prove to be inadequate, you can also take a look at the thousands of APPs for Shopify.
If your webshop is fully set up with a payment provider, you can send emails after you've added the Shopify email app. It is very easy to use and gets good reviews.
Sell through Instagram, Facebook & Google
As discussed earlier in this article, you can place products in Facebook and Instagram relatively easily. Shopify has developed a smart function for this in collaboration with the companies
Shopify has recently also partnered with Google that allows you to promote products in the search engine in a few clicks. These are the advantages of working with a large platform.