Select Page

Compare Ecommerce Platforms


Creating a ecommerce webshop has never been so easy

What are eCommerce platforms?

Thanks to eCommerce software, you can sell products to consumers and clients yourself without any knowledge of coding. This is how you can define these platforms:

eCommerce platforms are pre-coded online stores, complete eCommerce solutions with drag and drop website builders to make you easily start a webshop. Eventually consumers can use these platforms to buy products. 

Ecommerce SaaS (Software as a service) Solutions can take a lot of work off your hands. All elements that you need for an online store have already been developed and you only have to fill in and format everything yourself.

Best eCommerce website builder

If you want to start an online store yourself, it is difficult to estimate which software suits your personal needs. It's impossible to learn all of the different eCommerce platforms out there. To help you take a step in the right direction, we've tried them all. On this site we explain the differences between the different providers of webshop software so that you can make the right choice.

It is important to mention that the best-rated online store software does not necessarily have to be the right solution for you. For example, one builder is more suitable for beginners and the other for large retail companies. Other eCommerce platforms focus more on Dropshipping.

We have listed the most popular site builders in a top 4 and will also explain why some webshop software is more suitable than others in certain situations.


Best webshop software


Best for beginners


Best for dropshipping


Best for retail

1) Shopify


Shopify is the most popular online store builder worldwide. A big advantage of Shopify is that the platform can be used for a wide variety of online store types. As a 'beginner' you can create a webshop yourself relatively easily and inexpensively, and also for large professional eCommerce portals there are lot's of solutions. Thanks to the many plugins/apps you can go in many directions with your webshop. They also offer a lot of opportunities in the field of marketing. Shopify also offers many options for companies with a physical store location. The company also releases hardware that combines online with offline eCommerce.

Shopify logo review
  • Shopify pricing 75% 75%
  • Webshop builder 80% 80%
  • Functionalities 85% 85%
  • Dropshipping 90% 90%
  • Clicks & bricks 80% 80%
  • Marketing 90% 90%

2) Lightspeed


is your budget a little bit larger and are you aiming for a very professional site? Then Lightspeed is a smart option in our opinion. With this software you can create a webshop that can compete with the larger webshops. In our opinion, the templates are the best of what is currently available on the market. Lightspeed is also the choice for retailers and restaurant holders who want to take a serious step towards online. Lightspeed offers an extensive package of POS and restaurant software (and hardware). If price is no issue, and you are not into dropshipping, Lightspeed might be the best choice for you.

lightspeed review logo
  • Lightspeed costs 60% 60%
  • Webshop builder 80% 80%
  • Functionalities 85% 85%
  • Dropshipping 50% 50%
  • Clicks & bricks 90% 90%
  • Marketing 80% 80%

3) Squarespace


Squarespace's webshop builder offers, in our opinion, the most beautiful and intuitive Ecommerce website builder. This has all been recently developed and has a modern look. Everything is drag & drop so you can easily move elements. That way you can quickly create a webshop from an existing template. The shops are characterized by sleek design and extensive use of photo material. We therefore think it is a builder that is very suitable for a heavily branded online store. The Squarespace Pricing is also quite low compared to others. Beginners should definitely consider Squarespace!

squarespace review logo
  • Squarespace costs 85% 85%
  • Webshop builder 85% 85%
  • Functionalities 75% 75%
  • Dropshipping 65% 65%
  • Clicks & bricks 65% 65%
  • Marketing 65% 65%

4) Wix Stores


Wix is a super simple online store builder which allows you to create an online store in no-time. But sometimes the eCommerce builder is very complex due to the flexibility and the many available options. If you end up in these manual options you sometimes might be better off working with other (easier) software. We therefore recommend Wix a bit more for people and companies who want to avoid these manual options. Overall we would say that Wix scores very well on price and simplicity. If you are new to webshop building, Wix is actually a builder that you should try for yourself to see if it is something for you.

wix review logo
  • Wix Stores costs 90% 90%
  • Webshop builder 70% 70%
  • Functionalities 75% 75%
  • Dropshipping 60% 60%
  • Clicks & bricks 50% 50%
  • Marketing 80% 80%

What is the eCommerce software for beginners?

If you are going to build an online store for the first time and you only want to sell a few products with it, it doesn't make much sense to look at the most advanced systems.

We recommend taking a look at the sophisticated, yet simple Squarespace. This software is very affordable and works very intuitive for beginners because all elements in the builder can be easily dragged and dropped. The same goes for Wix, but this builder comes across as a bit overwhelming. Perhaps that's also because Wix initially focused primarily on creating regular websites.((Wikipedia Wix Origin))

We also think Shopify is a good choice because you can use it in all directions. It is easy for beginners, but you can also create a large professional site with it.

What is the best eCommerce software voor dropshipping?

Dropshipping is a form of business management in which the webshop does not physically keep the products itself but has it delivered by another webshop or wholesaler. You then only have to deal with marketing and customer contact. Over the past few years, this has become quite popular. In particular, products from China (e.g. Aliexpress dropshipping) can be sold with considerable margins in North-America and Europe.

Some eCommerce platforms is better adapted towards dropshipping than others. That's because dropshipping organizations have released some online store software apps for it. These apps are necessary to get the product range automated in your webshop. Here are the top 3 builders to consider if you want to get started with dropshipping:

The best eCommerce software for store owners

If you already have a store, it may be desirable that the products which are in stock of the stores are linked to the online store. Some POS systems have separate apps or connections with eCommerce software. That comes in handy if you work online & offline. The providers of the eCommerce software now also have the best POS system available. This varies from simple mobile payment methods to complete cash register systems. The following providers of webshop software have amazing plugins available for store owners:


How do we review?

For each webshop builder, we looked at six different elements to which we linked scores.


To assess the costs, we looked at how much the monthly costs are and what the chance is that additional costs will be added. Additional costs are: costs for templates, costs for payment processing and costs for necessary extensions and apps. In general (logically) the lower the costs, the simpler the web store is.

Handiness Builder

This is a bit of a subjective part where we looked at the handiness of the builder and the quality of the templates and webshops that are made with the software in question.


We have assessed the providers of eCommerce software on the basis of functionalities. Can you sell internationally? Are there many apps available? Is it possible to sell digital products and/or services? and how are the payment methods? Those are examples of questions we have asked.


Dropshipping has become very popular in recent years. Thanks to dropshipping, you can run a webshop without having to deal with the storage and shipping of products. These are supplied by a dropshipping party or wholesaler. We have looked at which software is most suitable for building a dropshipping platform.

Clicks & Bricks

A combination of Online & Offline. Ecommerce that works with companies who seek out a combination like this. For those who find it important that there are links between a physical store location and an online store, we have assessed whether good software and hardware is available for a good omnichannel approach.

Marketing options

Marketing is a very important part of an online store. Findability in Google is important, but other channels also play an important role. Just think of e-mail and advertising via, for example, Google or Social Media. Nowadays you can even offer products directly via the software of a webshop builder at, among others, Google Shopping and Facebook. We have looked at the extent to which the platforms are set up to easily get visitors to the webshop.

shopify icon


Shopify is the most popular hosted ecommerce solution in the cloud.

big commerce


BigCommerce offers very nice webshop software for large companies.

lightspeed icon


iPad POS system and eCommerce solutions for Retail or Resto.

squarespace icon


Affordable online stores with beautiful templates and easy to use.

woocommerce icon


E-commerce solution for the well-known WordPress CMS. You can go in many directions.

lightspeed icon


Well-known site builder with which you can have a webshop live in no time.